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Xeromotorbikes
Client Type
Digital Marketing
Location
Oxford, UK
Category
Web Design & Development, SEO
Getting To Know The Brand
Xero Motorbikes is Oxford’s premier destination for electric motorbikes, leading the way in sustainable transportation. Specializing in sales, servicing, and repairs, Xero Motorbikes is committed to providing top-tier customer service with a friendly, knowledgeable team. Whether it’s tyre changes, wheel balancing, full servicing, or the purchase of a new electric motorbike, they ensure every customer receives expert support. As a forward-thinking brand, Xero Motorbikes combines eco-friendly solutions with exceptional service, making it the go-to choice for all things electric motorbikes in Oxford.
Services Delivered
The Challenge
Xero Motorbikes approached MarkApex to address the challenge of revitalizing their digital presence through a complete website redesign and strategic SEO plan. The project required creating a seamless user experience while effectively showcasing their range of electric motorbikes and services. A key challenge was balancing the brand’s green ethos with a modern, exciting design that appealed to both eco-conscious consumers and motorbike enthusiasts. The website needed to present product details accessibly, ensure smooth navigation, and convey the thrill of electric motorbikes while emphasizing sustainability. Additionally, a robust SEO strategy was essential to drive organic traffic and improve visibility in a competitive market.
The MarkApex Approach
MarkApex approached the Xero Motorbikes website redesign with a strategic plan to address key challenges and elevate the brand’s digital presence. The redesign focused on creating a clean, user-friendly structure with a modern, eco-friendly aesthetic that aligned with Xero Motorbikes’ values.
A multi-page layout was crafted to ensure intuitive navigation, making it easy for users to explore models, specifications, and sustainability features. By incorporating modern design elements and high-quality imagery, the website captured the excitement of electric motorbikes while avoiding overused “green” visuals, appealing to both eco-conscious consumers and motorbike enthusiasts.
The redesign prioritized mobile optimization, fast loading speeds, and clear calls-to-action to ensure an engaging and seamless user experience.
MarkApex boosted visibility by implementing a targeted SEO strategy, focusing on high-value keywords like “electric motorbikes in Oxford.” They optimized meta titles, descriptions, headings, and image alt text for better search rankings and accessibility. Technical issues like broken links and crawl errors were resolved, and an XML sitemap and robots.txt file were submitted to improve search engine indexing.
This comprehensive approach ensured that Xero Motorbikes’ website not only reflected its brand values of high performance and environmental responsibility but also improved its online visibility, making it easier for users to discover and engage with the brand in the growing electric vehicle market.
Results
Following the redesign and SEO enhancements, Xeromotorbike experienced a substantial boost in online visibility and customer engagement. The refreshed website’s clean layout and optimized navigation improved user experience, leading to an increase in page views and session durations. Targeted SEO strategies propelled Xeromotorbike’s search engine rankings to top 5 on Google, making it easier for local and eco-conscious customers to discover their offerings.