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Viva Breath
Client Type
Branding and Digital Marketing
Location
Oxford, UK
Category
Branding, Logo Design, Web Design
Getting To Know The Brand
Viva Breath is a wellness brand dedicated to transforming lives through the power of breathwork. By blending ancient practices with modern music technology, their approach, centered on SOMA Breath techniques, offers a unique and holistic method to promote relaxation, healing, and rejuvenation.
Founded by Joanna Wild, Viva Breath embodies her vision of empowering individuals to harness their body’s natural ability to relax and heal.
Through carefully curated resources and engaging classes, Viva Breath guides participants on a journey of self-discovery and wellness, helping them reduce stress, improve mental health, and unlock their full potential.
Services Delivered
The Challenge
The objective was to develop a brand identity and e-commerce website for Viva Breath that reflects its mission of promoting well-being through breathwork. The challenge involved creating a brand that conveys tranquility, trust, and accessibility, appealing to a diverse audience seeking personal growth and relaxation. The e-commerce platform needed to be user-friendly, allowing clients to easily explore and book classes, purchase gift cards, and access resources. The overall design required a balance between professionalism and warmth to foster trust and engagement.
The MarkApex Approach
Branding: We collaborated closely with Viva Breath to understand their mission, target audience, and core values. This insight guided the development of a distinctive logo, a calming color palette, and harmonious typography that collectively convey tranquility and professionalism. The branding elements were designed to resonate with individuals seeking relaxation and personal growth through breathwork.
Content Integration: We ensured that the website provides comprehensive information about the various classes offered, including in-person and online sessions, as well as personalized 1:1 sessions. Detailed descriptions, schedules, and pricing are presented clearly to assist users in making informed decisions. Additionally, resources about breathwork practices and their benefits are readily accessible to educate and inspire visitors.
E-commerce Website Development: Utilizing user-centric design principles, we created an intuitive and responsive website that allows users to seamlessly navigate through class offerings, book appointments, and purchase gift cards. The website features clear calls-to-action, streamlined booking processes, and informative content about breathwork and its benefits. Special promotions, such as discounts on classes, are prominently displayed to engage visitors.
Brand Guidelines: To maintain consistency across all platforms, we developed a comprehensive brand guidelines document outlining standards for logo usage, color schemes, typography, and tone of voice. This ensures that all future communications and materials align with the established brand identity.
The MarkApex Approach
Branding: We collaborated closely with Viva Breath to understand their mission, target audience, and core values. This insight guided the development of a distinctive logo, a calming color palette, and harmonious typography that collectively convey tranquility and professionalism. The branding elements were designed to resonate with individuals seeking relaxation and personal growth through breathwork.
Content Integration: To effectively communicate the brand’s offerings, we ensured the website includes detailed information about classes, including in-person and online options, as well as personalized 1:1 sessions. Comprehensive descriptions, schedules, and pricing are presented to empower users with the information they need. Additionally, educational resources about breathwork and its benefits are integrated to inspire and inform visitors.
Brand Guidelines: To ensure a consistent and recognizable brand presence, we developed a detailed brand guidelines document covering logo usage, color schemes, typography, and tone of voice. The guidelines provide clear instructions on maintaining visual and textual consistency, specifying standards for logo placement, color palette application, font hierarchy, and communication style. This ensures that all future materials and communications align with the brand’s professional and approachable identity, fostering trust and recognition across all platforms.
E-commerce Website Development: Utilizing user-centric design principles, we created an intuitive and responsive website that allows users to seamlessly navigate through class offerings, book appointments, and purchase gift cards. The website features clear calls-to-action, streamlined booking processes, and informative content about breathwork and its benefits. Special promotions, such as discounts on classes, are prominently displayed to engage visitors.
Results
MarkApex’s strategic approach successfully transformed Viva Breath into a trusted and recognizable brand in the wellness space. The cohesive branding and user-friendly e-commerce website enhanced the brand’s professional image, improved user engagement, and streamlined the customer journey. By integrating educational resources and creating a seamless booking process, we strengthened audience connections and built trust. The consistent branding across all touchpoints further reinforced credibility, setting Viva Breath on a strong path for growth and continued success in the competitive wellness industry.