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caGIFTed
Client Type
Branding
Location
Bicester, UK
Category
Branding & Logo Redesign
Getting To Know The Brand
For caGIFTed, creativity, sustainability, and uniqueness lie at the very core of its branding. caGIFTed is an upcycling gift brand-it takes discarded material and turns them into beautiful and unique products. Every item has a story to tell, fusing artistry with environmental consciousness.
Behind every creation from caGIFTed is the conviction that the gifts given and received should bring joy not only to the recipient but to the well-being of the planet Earth. The brand upcycles, reducing wastes, hence allowing them to introduce the world to sustainable living with no compromising on quality and style. Every piece is considerately designed to be just about as functional as it is beautiful, so every gift given becomes a telling gesture of your care for the well-being of the individual and Mother Earth.
Services Delivered
The Challenge
Redesigning the caGIFTed logo involved balancing its core values of sustainability, creativity, and uniqueness while modernizing the design. The challenges included maintaining the spirit of sustainability, balancing originality with simplicity, conveying sustainability without generic “green” imagery, and reflecting the brand’s one-of-a-kind nature. Additionally, the logo needed to connect with an audience that values thoughtful, eco-friendly gifting, ensuring it remained stylish, personal, and versatile across various platforms. Ultimately, the goal was to refresh the logo without losing the essence of caGIFTed’s identity.
The MarkApex Approach
MarkApex approached the challenge of redesigning the caGIFTed logo with a thoughtful and strategic process, focusing on preserving the brand’s essence while modernizing its look.
To balance creativity with simplicity, MarkApex crafted a design that was both visually appealing and functional. They introduced a minimalistic yet dynamic logo that captured the brand’s artistic flair without becoming overly complex, ensuring it was easily recognizable and memorable.
Instead of relying on clichéd eco-symbols, MarkApex incorporated recycling blue and pink—colors that not only reinforce sustainability but also evoke inclusivity by referencing the transgender flag. This color palette subtly aligned with caGIFTed’s eco-friendly message while embracing diversity and inclusivity in its design.
Results
MarkApex successfully redesigned the caGIFTed logo, preserving its core values while giving it a fresh, modern identity that aligned with the brand’s mission of sustainability and inclusivity.
After MarkApex
Before MarApex